Brands - Competitor and retailer monitoring
Prisvogter for Brands
Manufacturers and brand owners experience that product and price are dynamic and constantly changing. It can be new products that substitute the supplier’s own products or product and price changes on existing competing goods that threaten the market position.
The increased dynamism and focus from the competitors on optimizing product and price makes it more important than before with effective market monitoring. Pricing has become an ongoing process that one should always be prepared to engage in when the opportunity and necessity arise.
We ensure that you always have an overview of your competitors’ prices, just as you always have an overview of your dealers’ prices and stock situation.
Prisvogter collects historical market information about prices and products, providing a quick and efficient insight into new and changed conditions. Price and product data from Prisvogter is a valuable basis for making decisions about changing products and pricing according to current reality.
This gives Prisvogter:
Dealer follow-up
See what prices different retailers are selling your and competing products at. See which of your dealers are most active online in terms of supply and market position.
Historical price overview
Follow how prices develop over time at your dealers. Use the data to work proactively with your dealers
Market insight
Be able to detect changes in the market and to meet these actively and quickly with any change measures.
Positioning
Understand how your retailers position your products against other brands and what substitute products are offered.
Competitor insight
Monitor competing products and see how quickly your retailers are offering them. Use the data to position your own products in relation to your competitors.
Market follow-up
See how your competitors and retailers react to a price or product change from your company. Use the data to proactively follow up with your dealers.