competitor monitoring

Track competitor prices, stock availability and history in one place

Prisvogter’s competitor monitoring matches your products with competitors’ products and combines prices, stock availability and historical changes so you can track market movements at product level.

Prisvogter dashboard

Competitor overview

product level
ProductYour priceLowest priceCompetitorStockPosition
Product A€67€61Competitor AIn stockMost expensive
Product B€40€43Competitor BIn stockCheapest
Product C€33€32Competitor COut of stockMore expensive
Price trends and historyLast 30 days
Ongoing competitor data

The market changes even when you are not looking

Competitors change prices, products go in and out of stock, and campaigns can shift your market position from day to day. Without a shared overview, follow-up can become manual, time-consuming and uncertain.

market overview

What you can track

  • Competitors’ current prices
  • Whether the competitor has the product in stock
  • Which competitor is cheapest
  • How prices have developed over time
  • Which products need attention
A complete product picture

Ongoing competitor data in one overview

Competitor monitoring goes beyond seeing a single current price. It tracks trends systematically to understand what actually changes the market.

Price changes

Find price drops and increases while they matter

See which products have moved and prioritise changes requiring closer assessment.

ProductCompetitorBeforeNowChange
Product ACompetitor A€67€61-€6Last changed: Today
Product BCompetitor B€40€43+€3Last changed: Yesterday
Product CCompetitor C€33€32-€1Last changed: 3 days ago
Quality in your data

A useful overview starts with the right matches

Competitor monitoring is only valuable when products are compared on a relevant basis. Prisvogter works with product data and enables ongoing quality assurance.

  • Relevant product data over the largest possible number of links
  • Product variants and retailers that may need checking
  • Matches that can be reviewed and improved continuously
  • A useful basis for decisions without promises of perfect matching
Matching criteria

What can support product matching

EAN / GTINItem numberBrandProduct nameVariantManual quality assurance
Price changes and history

See the changes behind market movements

A snapshot does not tell the whole story. Historical price changes and movements make it easier to distinguish stable price levels, campaigns and temporary fluctuations.

Historical product view

Product A · price and availability

Last 30 days
Your price€67
Lowest-priced competitor€61
StockIn stock
● Your price● Lowest-priced competitor● Competitor
Recorded changes
● Out-of-stock competitor● Historical trends● Cheapest competitor
From data to action

From competitor data to specific decisions

Competitor data can support manual assessment, prioritisation, reporting, pricing rules, purchasing, marketing and management insight.

  • Find products priced high in the market
  • Avoid reacting to out-of-stock competitors
  • Use history to understand price movements
  • Use data across reports and pricing rules.
The next decision

Use the market as input

See how competitor data can support pricing rules and more systematic pricing follow-up.

Explore dynamic pricing

One data source – different needs

Retailers

Track price position in practice

  • Track your own price position
  • Find products needing attention
  • Exclude out-of-stock competitors
  • Use data in reporting and pricing rules
Read about retailers
Suppliers

Track retailer positioning

  • Track retailer prices
  • See stock availability at retailers
  • Document market trends
  • Use data in retailer discussions and internal follow-up
Read about suppliers

See how to use competitor data in purchasing

FAQ

Questions about competitor monitoring

Competitor monitoring is the ongoing collection and display of competitor prices, stock availability, price changes and history at product level.
Prisvogter can use GTIN/EAN, item numbers, brands, product names and variants. Some matches may require manual quality assurance.
Yes. Stock availability can be included so a low competitor price is assessed alongside the product’s availability.
Yes. Historical data lets you track price trends, campaigns and temporary fluctuations over time.
The setup focuses on relevant competitors and product groups, selected by you or defined together with us.
Yes. The data can be used in reports and as the basis for your own pricing rules and decisions.
Is it right for us?

Discover what Prisvogter can do for your business

Book a free, no-obligation online meeting. We focus on your market, your store and the tasks you want to solve.

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