price position
See how your price compares with the market and which products deviate from the desired position.
marketing and google shopping
Spend your advertising budget on products strongest in the market
Prisvogter shows price position, competitor prices and stock availability at product level, giving marketing a better basis for deciding which products to focus on in advertising.
Combine market data with advertising performance
- price position
- Competitor prices
- Competitors’ stock availability
- Advertising spend
- Clicks and conversions
- Your stock and campaign goals
Prisvogter data+Your own marketing data=A better basis for prioritisation
Prisvogter provides market data. Marketing combines it with advertising performance, margins, your stock and campaign goals.
Multiple signals in one assessment
Price matters – but price alone is not enough
A product may be cheap but out of stock. It may be expensive yet have a strong market position. Prisvogter brings together the information relevant to each assessment.
Stock availability
Assess whether the product is available when prioritising it for an advertisement or campaign.
Price changes
Track competitor changes and spot products where the market has moved.
PRODUCT OVERVIEWLatest market data
ProductYour priceMarketAssessment
Product A€67€63Review
Product B€40€41Strong position
Product C€107€107Stable
Illustrative example. Specific priorities also depend on margins, demand, audience and campaign goals.
Prioritise product work
Find products that deserve a closer assessment
Marketing teams can use price and stock data to build a shortlist of products to review before allocating budget and visibility.
- Products priced clearly above or below the market
- Products whose competitor has just changed price
- Products to assess with purchasing or pricing teams
DATA DIRECTLY TO MARKETING
Use market data in your own workflows
Price position, competitor prices, stock availability and price changes can be delivered through an API. Marketing can combine Prisvogter data with its own advertising performance, margins, stock and campaign goals.
prisvogter dataPrice position · Competitor prices · Stock availability · Price changes
+
YOUR OWN MARKETING DATAAdvertising performance · Margin · Your stock · Campaign goals
=
BETTER PRIORITISATION DATA
Your company decides how to use the data in its own systems and workflows.
Campaigns and product advertising
See the full product picture before increasing visibility
Pricing data can be used before, during and after a campaign to assess whether a product’s price position and availability suit the activity.
- Before the campaign: select products with relevant stock and market positions
- During the campaign: track price changes and competition
- After the campaign: use reporting to review the most important changes
From product selection to follow-up
01SelectProduct and goal
02TrackPrice and stock
03AssessNext action
Marketing working with other teams
The same dataset can support multiple functions
Marketing gets a view of priorities while other teams investigate the underlying questions.
MARKETING
Prioritise visibility
Find products to assess against prices, stock and campaign goals.
SALES
Track the product experience
Compare market position with product ranges, availability and daily operations.
purchasing
Follow the market more closely
Use changes as input for pricing work, supplier discussions and follow-up.
FAQ
Questions about marketing and Google Shopping
Prisvogter provides market data and reporting to support the marketing team’s advertising work.
This can include price position, competitor price changes and stock availability to identify products where you are strongest in the market.
Use selected reports and product overviews to find changes and products to review. Final priorities also depend on your own marketing goals.
No. Price position is one signal. Stock, margins, demand, the product’s role and campaign goals should also be considered.
Yes. Reports can be tailored with relevant products, data, recipients and intervals within the available Prisvogter setup.
Is it right for us?
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